The vendor spotlight session covered alternatives or additives to going with PPC campaigns from companies like Google and Yahoo. They discussed how pay per call was more effective and available in more areas like TV and print than pay per click was. It also doesn’t suffer click fraud and clients like it more as it’s closer to a sale.
Session - Vendor Spotlight
Posted by Thomas McMahon on Dec 4th, 2006 in AdWords, Contextual Advertising, Google, Online Marketing, Search Engine Strategies, Yahoo |
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