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Lee Odden

SEO at Wall Street Journal: Interview with Alex Bennert

Lee Odden on May 13th, 2010     Interviews, Online Marketing, SEO, Spotlight on Search


Spotlight on Search Interview with Alex Bennert, Chief Search Strategist at The Wall Street Journal

Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.

AlexThis interview with Alex Bennert, a longtime SEO professional with experience working on very large web sites such as Zillow and now with the Wall Street Journal, offers SEO career advice, explores the difference between in-house, agency and solo SEO practitioner, her experiences providing SEO services for a large publisher and the inevitable obsolescence of technical SEO. Oh yeah, we hit the obligatory social media topic too. Enjoy:

Lee Odden

Video: Five Minutes with Vanessa Fox on Zillow

Lee Odden on Oct 2nd, 2007     Online Marketing, Video Interviews

At SES San Jose I was able to sit down with Vanessa Fox to talk briefly about some of the basic features of the Google Webmaster Central service and posted that interview but was also able to do a second video about her new role at Zillow.

We talked about what she’s doing with Zillow and their advertising platform for marketers that want to reach local audiences as well as what the future may hold in terms of social networking /community building features and laying search over user generated content.

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In addition to her work at Zillow, Vanessa writes her own blog at Vanessa Fox Nude (sorry guys, only the cats are nude), contributes to the Zillow blog as well as a “People Search” column at Search Engine Land.

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