B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Archives for December 2003

Google Dance – Florida Update

When the Florida update occurred our site felt it like many others. On a Saturday morning, I checked a particular phrase on Google that has driven many, many new customers to us and our site was gone. I know better, but that sinking feeling set in.

About 3 weeks before, we began the process of changing our domain name from a keyword rich, hyphenated name to a shorter name that included the name of our SEO service www.toprankmarketing.com. The shorter name had already been used in radio interviews and our listing in the Marketing Sherpa Guide to SEO Firms.


Google Dance – Florida Update

Online Marketing Resources

I know many companies that want to engage in search or online marketing for the first time and also those that want to step it up a notch are always on the lookout for better resources. You can spend a lot of time lurking in forums, reading blogs and information sites, reading books, attending conferences and networking and still not be sure of what to do next or what’s right for you. There are a few resources that I’ve found to be consistently effective and high quality that I’ll mention here. This is by no means a comprehensive list – it really represents the resources I find myself using often and/or recently:

Books

  • Winning Results with Google AdWords – Andrew Goodman
  • The Virtual Handshake – David Teten & Scott Allen

Online Marketing Resources

Online Marketing for High Tech in 2004

With recent email legislation, will tech marketers be as enthusiastic about using email for new customer acquisition? Regardless, there’s more and more noise about paid ads within email newsletters which could open up opportunities for very targeted advertising.

Overall the research and article are promising news for BtoB tech marketers. “Confidence with the medium is encouraging marketers to allocate more money to online marketing.” Many technology companies already initiated online campaigns in 2003 that had never explored search engine optimization or PPC as a viable tactic for lead generation. That trend appears to be continuing and 2004 could be a very promising year for tech marketers that can deliver measurable results cost effectively


Online Marketing for High Tech in 2004

About Lee Odden

If your company is in need of expert search engine optimization services, contact TopRank Marketing at 1-877-872-6628 or online.

Online Marketing Blog was created to provide up to date news, resources and information on the search engine industry as well as tactics ranging from search engine optimization to blog marketing and online public relations.

Posts are made by Lee Odden, President of TopRank Online Marketing, a search marketing firm that provides search engine optimization, online public relations and blog marketing services. He is also co-founder of Misukanis & Odden Public Relations firm.

TopRank has been recognized as a leading SEO firm by TopSEOs.com and has been the only Minnesota search engine optimization firm included in Marketing Sherpa’s guide to SEO firms for 2 consecutive years.


About Lee Odden