With recent email legislation, will tech marketers be as enthusiastic about using email for new customer acquisition? Regardless, there’s more and more noise about paid ads within email newsletters which could open up opportunities for very targeted advertising.
Overall the research and article are promising news for BtoB tech marketers. “Confidence with the medium is encouraging marketers to allocate more money to online marketing.” Many technology companies already initiated online campaigns in 2003 that had never explored search engine optimization or PPC as a viable tactic for lead generation. That trend appears to be continuing and 2004 could be a very promising year for tech marketers that can deliver measurable results cost effectively