Starting with “Tech marketing rebound”, this article from BtoB lists 10 marketing trends to watch for in 2004 based on comments by top marketing, agency and industry execs interviewed by BtoB.
Additional comments: “Search will continue to be big,” said Greg Stuart, president-CEO of the Interactive Advertising Bureau.
Keyword search made up 31% of total online ad revenue in the first six months of the year, and Stuart said it will keep growing. “Search has not peaked, and it‚Äôs not going to level off any time soon” he said. “Most people are making profits on first customer contacts with search.”
Link to Article
About the author
@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.