Lee Odden

Internet Marketing and Search Engine News

Lee Odden     Online Marketing

InfoSpace to buy Switchboard – Snippet: “The companies together account for 23% of total online Yellow Pages searches.” – From Business Wire

Yahoo! plans to acquire Kelkoo, a European online comparison-shopping service, for about $570 million – Snippet: “Commerce has emerged as a key component of search, and the combination of Web search, product search and comparison shopping will help further Yahoo!’s goal to create the most comprehensive and best user experience on the Web globally…Yahoo CEO Terry Semel” – From AdWeek IQ Interactive

Gen X and Y have embraced the Web in a big way – This is news? It is for babyboomers. From MediaDaily News

Google Presents Personalized Search – Very interesting tool. Sort of like your own Google dance when you apply the personlization slider. Google also came out with it’s new look officially today after several months of sneak peak testing. Froogle.com has also been added in the menu bar.

MSN Making Noise About it’s New Search Engine – Snippet: “Microsoft Corp.’s MSN will debut a search service within the next 12 months that includes a Newsbot, Blogbot, and Answerbot.” – From MediaDaily News

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.