Lee Odden

Online Marketing and Search Engine News

Lee Odden     Online Marketing

Google Debuts Expanded Local Targeting Capability – From MediaDailyNews

NPR has been running an interesting series titled “The Search Engine Wars”

Here’s a specific story on search engine optimization – It covers briefly what most SEO firms do, ethical optimization, and then gets into “gaming Google” and covers below board tactics used by rogue SEOs and how search engines deal with those tactics. In the end, the continuing efforts made by search engines to minimize manipulation and improve search results is better for everyone.

Study: Internet users loyal to search engines – From DMNews

One Word Search is Over – Two-word and three-word search phrases have grown in popularity. From eMarketer

New Amazon Search Engine – From eWeek

BK Launches Subservient Chicken – From the agency that brought you the cool Mini Cooper ads. There’s even a site that tracks what the “Chicken” will and won’t do.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.