B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer Marketing
      • B2B Influencer Marketing Pilot
    • Content Marketing
      • Virtual Events
    • Search Marketing
  • Marketing Resources
    • Resources
    • News
    • Newsletter
  • Industries
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • Blog
  • About Us
    • Meet the Team
    • Careers
  • Contact

Online Marketing for Results

Lee Odden
Lee Odden
Online Marketing

Marketers Focus on Measurable Results – “Marketing Challenges 2004” survey conducted by Forrester Consulting by Unica Corp., a developer of enterprise marketing management software indicated 43% of respondents said they would increase spending on the Internet. – From BtoB Online

Microsoft Buys Lookout’s Search Tool – from iMedia Connection

Google Toolbar Adds “Browse by Name” Feature. Similar to the RealNames feature from way back, you can enter a phrase in your url or address bar and if Google deems there is an exact match, that site is delivered. If not, regular search results appear.

Google Acquires Picasa . Initially, Google partnered with Picase to improve photo publishing on Google’s Blogger.com service.

Yahoo Acquires Web Startup Oddpost – Oddpost provides a web-based email and news aggregation with no ads. At least until now.

Sponsored text advertising increases brand awareness by 27%, according to study findings released Wednesday by the Interactive Advertising Bureau and Nielsen//NetRatings

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn

Learn about:

SEE TOPRANK MARKETING SPEAK

How to Accelerate B2B Marketing Results by Working With Influencers Get Early Access to TopRank Marketing's 2022 State of B2B Influencer Marketing Research Report

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2022 · TopRank Marketing

Return to top of page

Posting....

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.