Lee Odden

Search Engine News

Lee Odden     Online Marketing

Search Engines = Satisfaction – Pew Internet & American Life Project and comScore Networks revealed in a Data Memo on Search Engines Report that use of search engines ranks behind only e-mail as a frequent online activity and that 87% of search engine users say they find the information they want most of the time. Nothing new to those in search engine marketing, but the data is important to reinforce the fact that users are increasingly satisfied with their search experience. From an advertiser’s perspective that means search engines visibility will continue as an important contributor to brand exposure as well as a direct lead and sales tool. Via MediaDaily News

MSN Search Takes Link Analysis to the Next Level – Paper discusses taking foundations of PageRank and HITS to the next level using Block-Level Link Analysis. Current popular algorithms associate a single web page with a single semantic topic, but many single pages contain multiple semantic topics. Block-Level Link Analysis breaks up a page into seperate nodes using page layout analysis – Via SearchEngineLowdown, Jason Dowdell and MarketingVox

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.