Lee Odden

BtoB Search Marketing

Lee Odden     Online Marketing

Google Rules BtoB Search
Excellent article from Marketing Sherpa and Enquiro based on surveys taken by 1,500 business execs and IT pros.

Lesson #1. Google’s dominance is overwhelming in B-to-B
Lesson #2. Searchers are often warm (not yet hot) prospects
Lesson #3. Organic results are far more noticed than paid ads
Lesson #4. Position counts for clicks – but so does your copy
Lesson #5. 18.9% of Prospects Visit You *Before* Search Engines

Full article from Marketing Sherpa

BtoB Search Myths
One of the BtoB Myths metioned in the article that I often hear: “People don’t do searches for big ticket B2B products and services.” The article gives some good examples of how that’s just not true. We have client SEO programs that also prove it’s not true. A search on Wordtracker or Overture keyword suggestion tools for any of a variety of big ticket concepts reveals a pretty healthy amount of search activity.

Full article from MediaPost

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.