Lee Odden

Google AdWords – Enhancements in Store?

Lee Odden     Online Marketing

I just took a Google Advertising Professionals survey and there were some interesting questions that suggest some enhancements may be in store:

Potential Google Advertising Professionals Program Enhancements:

  • Ability to have Google bill your clients directly and pass on a service fee to you for managing their AdWords accounts
  • A means to verify whether or not someone is a Qualified Google Advertising Professional
  • A Microsoft Windows-based tool for more easily uploading and downloading AdWords campaigns
  • Technical support by phone for a fee
  • Ability to add your company’s logo into reports within My Client Center
  • Directory listing of all Google Advertising Professionals on Google.com
  • Ability to be a tester for new AdWords features and functionality before public release

Potential Tools Offered by Google to Help Sell AdWords:

  • Pre-made preventing presentations to introduce clients to the basics and benefits of AdWords
  • Additional online training modules on how to more effectively market AdWords to clients
  • In-person training sessions on how to more effectively market AdWords to clients
  • $50 AdWords coupons to give to new clients to try AdWords
  • AdWords demo on CD to introduce clients to the basics and benefits of AdWords
  • Qualified Google Advertising Professional business card template that you can customize with your own company contact information
  • Online forum to share tips and ideas with other Google Advertising Professionals
  • Best practices manual for marketing and selling AdWords effectively
  • Industry-specific case studies that illustrate the benefits of AdWords
  • One-page datasheets on the basics of AdWords advertising to give to clients
  • In-person training sessions on a how to create and build a business as a Google Advertising Professional

I also thought the question about whether I’d be interested in becoming a qualified provider of web site development tools was interesting. Google might offer web dev tools?

Tags: Google, AdWords, Advertising, Search Engine

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.