Archives for January 2005

Search Engines Drive Retail Site Traffic

According to Hitwise one if five retail site visits stemmed from a search engine query. Leaders in referring traffic were Google, Yahoo and MSN. No surprises there.

Other comments:

Hitwise also found variation among the three leading search engines when it came to sending users to retail segments. Downstream traffic from Google tended toward books, sports and fitness, and music. Yahoo! Search sent more of its users to video and games, automotive, and classifieds. MSN Search sent a disproportionate number of its referrals to apparel and accessories, house and garden, appliances, and electronics. Also, eBay accounts for 12.68 percent of traffic to shopping sites.

The report also found that 75 percent of keyword searches that resulted in visits to shopping and classifieds contained three words or less.

Blogs in the U.S.

Some interesting data from a new report by the Pew Internet & American Life Project regarding blogs. Thanks to Search Engine Watch

* 8 million American adults say they have created blogs
* Blog readership jumped 58% in 2004 and now stands at 27% of internet users
* 5% of internet users say they use RSS aggregators
* 12% of internet users have posted comments or other material on blogs
* 62% of internet users do not know what a blog is (what? your dog? no, blog!)

All I know is, I was trying to read 10-15 email news letters per day to keep up on industry trends taking away hours of valuable billable time. Now through a combination Google and Yahoo News alerts plus my nifty Firefox RSS reader called Sage, I can get this information faster and more efficiently in a fraction of the time. It may take a while, but mass adoption of RSS News is on the way.