Online Marketing Blog - TopRank®

The well covered issue of comment spam & nofollow

Google, Yahoo, MSN, several major blog software services are supporting the implementation of a nofollow link attribute in an effort to quell comment spam. Of course this relies on the owner of the blog or web site to actually implement the tag properly or at all, in order for it to be effective. As far as blogs go, I would expect the 80/20 rule probably applies in that the smaller percentage of blogs recieve the majority of traffic. Those bloggers are most likely to be very savvy to the comment spam issue because of their visibility and involvment. They’re most likely to start using such a tag. But it will take a long time without mass acceptance which appears to be happening.

For more information on the nofollow link attribute and comment spam, here are links to selected posts:

SearchEngineWatch Blog – Google, Yahoo, MSN Unite On Support For Nofollow Attribute For Links

SEOBook – More on the Rel=NoFollow Tag

Search Engine Roundtable – Reaction to Wide Search Engine Acceptance for the Nofollow Attribute For Links

Lee Odden

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. AvatarConsulting Clicks says

    I don’t like comment spam but I don’t no if I support doing this because I don’t mind people that come to my blog to have a link. Share the wealth.

  2. AvatarLee Odden says

    It will depend if the blogging software services like blogger use the nofollow tag as a default. Perhaps they will offer it as a functional option in the comment preferences so you can enable/disable like other features.