Traffick reports on the over-hype of Google Autolink and I agree. Autolink is just a tool. You have to turn it on to make it work. If you don’t like it, turn it off. That’s from the user perspective.
If you don’t want Google to index all or part of your site you have to add a noindex meta tag and/or modify your robots.txt tag don’t you?
I suppose at least Google could provide an easier way for web site owners to determine whether Autolink works on their site or not. But I can see Google not doing that as it would cause an inconsistent user experience with their toolbar.
I’m sure it will come up this week at SES NYC and I’ll be sure to post on it.
Tags: Autolink, Google
About the author
@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.