Lee Odden

Become.com Beta Shopping Engine

Lee Odden     Online Marketing

I’m trying out Become.com, a new shopping research search engine that avoids ecommerce sites in favor of informational web sites. The site is designed to help you locate difficult to find information. Search results display much like any other search engine (plus Google Ads on the right side) but what’s pretty cool is the list of suggestions at the bottom of the search results.

From the site: “We find buying guides, articles, forums, reviews, specs and information from across the web to help you buy the right product.”

Become.com was founded by Michael Yang, founder of mySimon.com and Yeogirl Yun, founder of the Wisenut search engine.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.