I’m trying out Become.com, a new shopping research search engine that avoids ecommerce sites in favor of informational web sites. The site is designed to help you locate difficult to find information. Search results display much like any other search engine (plus Google Ads on the right side) but what’s pretty cool is the list of suggestions at the bottom of the search results.
From the site: “We find buying guides, articles, forums, reviews, specs and information from across the web to help you buy the right product.”
Become.com was founded by Michael Yang, founder of mySimon.com and Yeogirl Yun, founder of the Wisenut search engine.
Heads up from MarketingShift
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
