Lee Odden

Latent Semantic Indexing

Lee Odden     Online Marketing

Very nice post by SEO Book, I mean Search Engine eBook, ah how about Search Marketing Guide? 🙂 about Latent Semantic Indexing. The idea is related to what I’ve seen described as “contextual relavency” where a search engine (like Google) ranks a document in part based on the related concepts in the page as a whole and compares them to other related documents in the index. What this means for your SEO efforts is explained in more detail in the post, but one take-away is to be sure you mix up your anchor text as well as keyword useage on-page.

Additional resources on this topic are posted at SEO Roundtable.

 

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.