Lee Odden

Top corporation web sites ‘invisible’ to search engines

Lee Odden     Online Marketing

vnunet.com reports that the majority of the top 100 largest companies listed on the London Stock Exchange are “invisible” to search engines. The article is based on research conducted by The Search Works.

A similar study is made each year in the U.S. by OneUpWeb on the Fortune 100.

Improvements have been made since previous year’s reports in both cases, but many large corporations still apply search engine optimization as a tactica on the departmental level. Companies that implement an overall SEO strategy across all web properties can realize tremendous results.

With an increasing number of “SEO rockstars” getting hired by companies, corporate SEO is on the rise.

Tags: SEO, FTSE, Fortune, Search Engine Optimization, SEO Blog

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.