Here’s a recent release we helped with from MarketingStudies.net: “RSS Marketing May Overtake E–mail as Top Info Delivery Tool – RSS News Feeds Provide Effective Two Way Communication”
Rok Hrastnik, author of the new RSS marketing e-book, Unleash the Marketing & Publishing Power of RSS, is warning marketers that email may no longer be an effective form of delivering information to customers.
According to DoubleClick, only 34.3% of all e-mail messages are ever opened. AOL currently blocks 75% of the 2 billion e-mail messages received daily and sends another 4% ‚ 7% to the bulk folder.
Email marketing is dead,” said Chris Pirillo, a keynote speaker at the Blog Business Summit. Conversion rates are decreasing, blacklists continue to grow, and we have to pay for white-listing services.‚
Since RSS feeds promise 100% delivery and are not susceptible to SPAM intrusion, there is no wonder that 6 million Americans read RSS feeds.
Unfortunately most marketers still don’t understand RSS or how to use RSS news feeds to substantially improve their bottom-line, said Rok Hrastnik. Businesses can actually start publishing and marketing with RSS today with minimal, if any, costs or investments whatsoever.
Full RSS Marketing release