Lee Odden

Will RSS Overtake Email?

Lee Odden     Online Marketing

Here’s a recent release we helped with from MarketingStudies.net: “RSS Marketing May Overtake E–mail as Top Info Delivery Tool – RSS News Feeds Provide Effective Two Way Communication”

Rok Hrastnik, author of the new RSS marketing e-book, Unleash the Marketing & Publishing Power of RSS, is warning marketers that email may no longer be an effective form of delivering information to customers.

According to DoubleClick, only 34.3% of all e-mail messages are ever opened. AOL currently blocks 75% of the 2 billion e-mail messages received daily and sends another 4% ‚ 7% to the bulk folder.

Email marketing is dead,” said Chris Pirillo, a keynote speaker at the Blog Business Summit. Conversion rates are decreasing, blacklists continue to grow, and we have to pay for white-listing services.‚

Since RSS feeds promise 100% delivery and are not susceptible to SPAM intrusion, there is no wonder that 6 million Americans read RSS feeds.

Unfortunately most marketers still don’t understand RSS or how to use RSS news feeds to substantially improve their bottom-line, said Rok Hrastnik. Businesses can actually start publishing and marketing with RSS today with minimal, if any, costs or investments whatsoever.

Full RSS Marketing release

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.