Archives for March 2005

SES NYC post mortem

I am finally back in Minneapolis from the Search Engine Strategies conference in New York. It was a really good show with some great sessions and search engine industry networking.

I was able to finally meet several SEO pros in person like Bruce Clay (thanks for letting me ask you so many questions Bruce) he was exceptionally helpful both in conversation and in the sessions he presented at. Also Andy Beal who writes the searchenginelowdown.com blog was also great to speak with. I have to say, I’ve never heard a person speak with alternate British and Southern accents before.

There are many other SEOs and bloggers I was able to finally meet or re-connect with as well including Andy Atkins-Kruger of WebCertain, who as always, is a great mind on all things search.

How Google Works. Physically.

CNet has a great article on how Google works. Not the search algorithms but the actual hardware and software they run. Google keeps costs down by buying relatively cheap machines and writing their own software. “The company wrote its own file system, called Google File System, which is optimized for handling large, 64 megabyte blocks of data.”

They also plan for failures. They know that at least one machine a day will go down and their system was designed to take it in stride. Their data is stored in three different places to limit any type of failures and they have a “master” machine that can locate any of the copies when needed.