Lee Odden

SEO Friendly Site Navigation

Lee Odden     Online Marketing

One of the most common issues with making documents more search engine friendly is the introduction of text in place of, or in addition to, other forms of navigation.

JavaScript is a favorite for mouseovers and more often drop down and foldout menus. Links inside JavaScript are not indexed by most search engines. If a search engine cannot follow links it cannot find the rest of your web site.

Many times an alternative navigation method based on text links can provide a solution. Another option to JavaScript or DHTML foldout menus is a CSS based menu that performs much the same way. Via SEOConsultants.com, Tanfa offers code for vertical (read first) and horizontal menus. These are search engine friendly foldout menus – cool.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.