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New News from Yahoo News Beta

Posted on Apr 14th, 2005
Written by Lee Odden
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    The beta version of the new Yahoo News was made live today. I had previously posted on the Sneak Peek at the new Yahoo News a few weeks ago listing several of the upcoming features.

    Yahoo News beta selects news from a smaller universe of media properties than Google News but does allow users to add their own news from any site or blog that offers RSS.

    The new design allows you to quickly tab through different sources and the Y!Q feature has also been incorporated. The Y!Q feature highlights a particular term and places an icon next to it to let you know alternative sources of information regarding that word or phrase are available. Clicking on the the icon displays a Y!Q popup window with links to related search results.

    You’ve gotta love all of the innovations search engines are coming out with.

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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