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B2B Marketing

Sneak Peek at New Yahoo News

Posted on Apr 4th, 2005
Written by Lee Odden
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    Mark Glaser of the Online Journalism Review reports on his visit to Yahoo to sit in on a production meeting related to the redesign of Yahoo News which is due to launch in public beta later this month. (screenshot)

    New features include:

    • “Toggle” feature lets you see news headlines from a particular news source at a glance.
    • “My Sources” tab on each section lets you see your RSS headlines — and you can add feeds to the page.
    • Tabbed navigation on top of each page, with more weight and space given to the top story package.
    • Y!Q technology embedded into key words in stories brings pop-up box with links to relevant Yahoo and Web pages. (this is cool)
    • Story pages will have one square ad within story instead of a top and side banner.
    • “IM story” option lets you send a news story via Yahoo Messenger instant messaging service.

    Yahoo News already has over 25 million daily readers. Features like this are sure to attract even more.

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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