Lee Odden

Business Blogs and Marketing

Lee Odden     Online Marketing

eMarketer has issued a new report on blogging for businesses: “The Business of Blogging

The report “looks at the implications of the blogging phenomenon for businesses, scans the corporate world’s blogging activity, and offers recommendations for business users.”

Interestingly, “just 4% of major US corporations have blogs available to the public ¬ó and even fewer produce active sites with the link and feedback features that most readers associate with true blogs.”

The rate of blog readership in general is not growing as fast as it was during the political race last year, but as a business communication tool, business blog creation and readership is definitely growing. Read Anita Campbell’s post, 10% of Small Business Marketing Plans Include Blogs where she describes a study by HP on small business owners.

The number of business blog consulting services is also increasing. My company, TopRank Online Marketing offers a full range of blog marketing services from blog optimization to content linking programs to RSS marketing.

Several other excellent business blog consultants include John Jantsch and Paul Chaney who I will be blogging with over at Allbusiness.com.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.