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Internet news readership grows at expense of TV, print

Posted on May 2nd, 2005
Written by Lee Odden
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    An iMediaConnection article this morning points out research from JupiterResearch overviews how increasing numbers of young adults use the Internet for news.

    Here’s a distribution of top news web sites from comScore for March 2005:

    Total Internet Population 164,263

    General News 93,449
    MSNBC 26,953
    Yahoo! News 26,099
    AOL News 24,009
    CNN 23,317
    IBS Network 10,467
    New York Times Digital 8,744
    Knight Ridder Digital 8,372
    USATODAY Sites 7,234
    ABCNEWS DIGITAL 6,996
    Tribune Newspapers 6,890
    BBC Sites 6,747
    Google News 6,700
    CBS News 4,723
    FOXNEWS.COM 4,692
    Advance Publications, Inc 4,456

    Looks like a good case for Online PR to me. There’s a huge opportunity within News Search. In my experience most public relations firms are not incorporating Internet News Search into their clients PR and media relations programs. Of course I am biased, since my public relations firm does provide clients with online and offline PR and media relations services. However, time and time again when we meet with our clients’ interactive shops, ad agencies or PR firms, they provide a blank look when we explain News Search as part of a marketing and brand building strategy. When we provide case studies and data the tune changes.

    What I’m curious about is how many mobile devices are used for reading news and what the trends are there.

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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