Lee Odden

New Buyer’s Guide to SEM – SEO Firms

Lee Odden     Online Marketing

Marketing Sherpa has published their new guides to SEO firms and SEM agencies today.

As in last year’s report, TopRank Online Marketing was the only Minnesota based SEO firm included.

If you’re considering hiring an SEO firm or Paid Search Ad agency, these guides can help you:

  1. Easily compare and contrast 126 SEO firms and 60 Paid Search Ad agencies (in the US, Canada, the UK, Australia & New Zealand) to pick the right one for your needs.
  2. Calculate what your budget should be (before you start shopping for a provider).
  3. Weed out the wanna-bes and inept firms & agencies that are trying to make a buck on the $4 billion search marketplace but don’t really know what they are doing.
  4. Understand the basics of how search marketing works.
  5. Find out which SEO firms and Paid Search agencies your competitors & peers are using in the Client-name Index listing 1650 clients by name and firm.

126 SEO firms and 60 PPC agencies were profiled this year. Last year there was only one report profiling 121 Search Engine Optimization firms. I find it interesting that there are double the number of PPC agencies compared to SEO firms.

Last month I had the opportunity to ask Anne Holland, publisher of Marketing Sherpa, about the decision to split the guides.

Definitely worth checking these reports out.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Avatar Balazs Balint says

    “Client-name Index” makes benchmarking easy- Learn from your competitors! This is the most powerful marketing discipline in the 21. century.


  1. […] Last Friday was the due date to get your survey completed for the 2006-2007 edition of the Marketing Sherpa Search Engine Optimization and PPC Firm Buyer’s Guide. There were 126 companies profiled in the SEO Guide last year. The survey this year were pretty much the same as last year but also included questions such as: “What is your ideal client?”, “What is your nightmare client?” and “How many clients did you lose due to training them to do SEO in-house?”. The actual wording was different, but you get the idea. […]