Lee Odden

Bundling Toolbars with software – clever or tricky?

Lee Odden     Online Marketing

BetaNews reports that WinZip has added Google Toolbar and Desktop Search software to it’s Windows archive program. The article references this method of bundling as akin to how spyware and adware companies market their products. Not the most flattering comparison.

Google is not alone, Yahoo also planning to offer its Yahoo! Toolbar with Macromedia Flash and Adobe’s Acrobat Reader.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.