B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

Firm offers integrated email and RSS marketing

Lee Odden
Lee Odden
Online Marketing

DMNews posted an article today about an LA marketing firm that now offers integrated email with RSS marketing.

Here’s the cool part:

“… the RSS feed in the e-mail is personalized, addressing the reader by name and including marketing messages that pertain to him. Readers also can view a list of past e-newsletters, press releases or e-mails they have received from the publisher. ”

Personalized RSS feeds is a very good thing. I just wonder if they’ll have the same tracking metrics that you get with email.

Importantly, the exec from Dynamics Direct also points out that RSS is not to replace email, just augment it.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn 2022 B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

SEE TOPRANK MARKETING SPEAK

How to Accelerate B2B Marketing Results by Working With Influencers

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.