Lee Odden

Firm offers integrated email and RSS marketing

Lee Odden     Online Marketing

DMNews posted an article today about an LA marketing firm that now offers integrated email with RSS marketing.

Here’s the cool part:

“… the RSS feed in the e-mail is personalized, addressing the reader by name and including marketing messages that pertain to him. Readers also can view a list of past e-newsletters, press releases or e-mails they have received from the publisher. ”

Personalized RSS feeds is a very good thing. I just wonder if they’ll have the same tracking metrics that you get with email.

Importantly, the exec from Dynamics Direct also points out that RSS is not to replace email, just augment it.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.