Google announces site targeting

Google has announced an enhancement to their CPM AdWords product called site targeting. (via Social Patterns).

“Advertisers can now target their ads specifically for a particular site. Site Targeting is great for advertisers wanting to promote their product to a very specific audience. This allows for much greater control for AdWords campaigns.”

Features include:

Target users by site
New max CPM bidding option
Additional ad formats

How to set up site targeting and additional commentary on WebmasterWorld.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.