Lee Odden

RSS Marketing Resource

Lee Odden     Online Marketing

I just happened upon this blog on RSS, RSSApplied.com. It’s a group blog on RSS marketing and offers some excellent practical uses of RSS in marketing and communications.

“RSS has the potential to power your entire internet marketing mix, but only if you tightly integrate it with your marketing strategy. In this weblog, you will discover all the facets of RSS marketing, from content delivery, communications, and direct marketing to search engine rankings, traffic generation, promotion, and media relations”

Just about every day I find the concept of RSS marketing creeping into conversations and this is a resource I would recommend to those who want to learn more.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.