Lee Odden

Supervise your PPC

Lee Odden     Online Marketing

Here’s an interesting PPC supervision service that pauses your PPC campaigns in case your web site is not responding, possibly saving a lot of needless clickthrough waste. The challenge is factoring your average down time with the cost of the service and what your ad spend is.

InternetSupervision.com has released a patent-pending “website downtime” solution that pauses pay per click advertising campaigns at Google Adwords, Yahoo/Overture and 7Search.com when advertiser websites are unavailable and restores those same PPC advertising campaigns when the website becomes available.

Makes sense for large advertisers.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.