Intelliseek has added features to the BlogPulse tools. I spent some time playing with the BlogPulse Profiles(Beta) tool. Here’s the skinny:
Overview – Rank according to citations, post frequency and a rank trend graph
Posts – A list of keywords used in recent posts (I did not find very accurate) and links to posts
Citations – Broken out between citations from top-ranked blogs and all other blogs
Trends – Post and citation trends let you see if there is a correlation. Interestingly, in the case of this blog there is no correlation.
Sources – Lists recent news articles and blogs cited along with trend and track conversation tools for each link.
Neighborhood – Shows a list of “related” blogs with links to their profiles. I did not find the list to be very relevant for this blog.
Overall, it’s a pretty cool tool. More companies are taking the time to track conversations and mentions of their brands and products within the blogoshere. Advertisers can do their homework on potential blogs as well. MediaPost has more info.
Tags: Intelliseek, BlogPulse, Blogs, blog tracking
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.