Lee Odden

Online retailers test blogging

Lee Odden     Online Marketing

A NY Times article today covers how retailers are using blogs to give “their stores more personality and giving customers a reason to return even when they’re not in the mood to buy.” Full article

In the past 6 months we’ve noticed a significant increase in interest from online retailers that want to use blogs for a variety of purposes ranging from brand building to direct sales via RSS feeds. As a communications channel, blog and RSS offer excellent options for retailers to augment their current marketing initiatives.

It’s still early in the game though, and many retailers will be looking to early adopters for evidence of results.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.