He makes some good points in that he doesn’t see search engines as competition and wishes them “good luck” when it comes to creating a blog-specific search engine.
“What Technorati is trying to do is looking at the Web in a different way. And the way that I like to think of it is, it’s like this big river, it’s like this conversation flow. It’s about people and conversations.”
Services like Technorati and the blogosphere in general represents a serious paradigm shift in the way information is distributed and organized. The rate at which search engines update their enormous databases seems quite slow in comparison to how quickly blog posts are available on Technorati. If blog search engines can continue to improve quality and do a better job of filtering out blog spam, I see no reason why more users wouldn’t migrate more of their search activity to the blogosphere.
Tags: Technorati, blog search engine, David Sifry
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.