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B2B Marketing

Yahoo in the air, on your phone

Posted on Jul 28th, 2005
Written by Lee Odden
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    Yahoo announced an agreement with Boeing’s Connexion to offer in-flight search services. Yahoo’s ads will be displayed in search results. More from DMNews

    Yahoo also announced a deal this week with Motorola to offer Yahoo content on mobile devices including iRadio. I met Ben Hill, Senior Director, Global Marketing; Motorola at the ad:tech conference in Chicago – VERY smart fellow with an amazing job. Good coverage on this at Search Engine Journal

    Tags: Yahoo, Connexion, Motorola

    About the author

    @LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

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