Barry at Search Engine Roundtable posts a Code of Ethics that prompted me to do some thinking.
Search Engine Roundtable Code of Ethics:
(1) We try to cover public forum threads and quote from public information within those threads.
(2) We will never quote anyone without explicit permission in the following cases:
— Phone conversations require explicit permission to quote
— Email conversations require explicit permission to quote
— IM chat conversations require explicit permission to quote
— In person conversations require explicit permission to quote
(3) We will quote any publicly posted and available content from forums, content sites, blogs and so on.
(4) Anything said during a public presentation at a conference (not at the bars or in the hall ways but rather, what is said on the podium) is quotable as well.
What he’s listed here in #2 really draws attention to the personal information that gets shared between peers and associates in the industry. I know at least once I’ve paraphrased something I heard in a conversation at a conference on this blog – nothing noted as private, etc. But now that I think of it, it makes perfect sense to discuss before posting and in most cases, if I’m not sure, I do. Most of what I post here is either personal opinion or commentary on a news item. That will change as I start to add interviews, but those assume everything is quotable.
Thanks for the post Barry, I think a blog code of ethics is an excellent issue to draw attention to. Especially as blogs gain more and more momentum.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.