Lee Odden

New Keyword Research Guide from Wordtracker

Lee Odden     Online Marketing

Wordtracker has just announced a new keyword research guide, “A practical guide to using Wordtracker to conduct keyword research for an online business”.

The guide provides an overview of Wordtracker features and offers a case study of how a company might use keyword research in various stages of building an online campaign.

Contributors include: Bryan Eisenberg, B.L. Ochman, Kevin Lee, Stephen Mahaney, Ken McGaffin, John Alexander, Neil Davidson, Robin Good and Nick Usborne.

The guide provides a great overview of how important keywords are in developing an online marketing strategy, understanding your marketplace, target customers and paid search placement.

Link to guide in pdf format

Tags: Wordtracker, keyword research, online marketing

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.