Lee Odden

Search, Blog and Online Marketing

Lee Odden     Online Marketing

I’ve been meaning to post on a slew of recent articles over the past two days but I will never get to them all so I’ll link them here.

“Defending the Art and Craft of SEO” by Paul J. Bruemmer at iMediaConnection

“Neglect A/B Split Testing and Lose Millions”. From DMNews

“McKinsey: Some Online Marketers Still Don‚Äôt Get It”. From Chief Marketer

“Web Analytics Special Report: Analyze This” by Mickey Alam Khan at DMNews

Kevin Ryan’s column “SearchTHIS: Yahoo! & the Search Brand”

“Hitwise: Google Also Tops In July 2005 & Awesome Report On US Search Landscape” from Search Engine Watch

Jim Meskauskas ponders the role of blogs in the modern marketer’s media buy: “Media Maze: Blog Blots”

Blog Traffic Rises” from eMarketer regarding comScore and Nielsen/NetRatings reports.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.