Yahoo doubles Google

Yahoo has announced they are now indexing over 20 billion documents – web pages, images, etc. Google reports about half that amount.

Tim Mayer of Yahoo Search provides a very good rundown on many of the improvements Yahoo has made this year on the Yahoo Search Blog.

In this case bigger is not necessisarily better, as Google still commands the majority search market share. According to comScore’s June report, Google holds a 36.9 per cent share of the U.S. search engine market and Yahoo holds 30.4 per cent.

However, Yahoo is providing some very stiff competition and it will be interesting to see what those market share numbers are in a year.

Tags: Google, Yahoo

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.