Lee Odden

Yahoo! Publisher Network Beta Launched

Lee Odden     Online Marketing

Yahoo has formally announced on the Yahoo Search blog that they are rolling out a beta of their Yahoo Publisher’s Network (YPN).

“Yahoo! has launched a beta network in the U.S. for small- and medium-sized publishers. Currently available through invitation only, as Yahoo! tests and refines the new platform, small- and medium-sized publishers can easily sign up online and access new revenue sources and enhanced Yahoo! content through our new self-serve platform. Our goal is to extend the beta to more publishers by the end of the year.”

This news was initially leaked yesterday morning by Stefanie Olsen on News.com as, “Yahoo to launch blog ad Network“. This is some pretty important news as it puts forth a significant effort by Yahoo to compete with Google’s AdSense program that offers a self serve service for publishers to monetize content rich web sites.

Interestingly, I noticed an ad yesterday on Search Engine Roundtable that said “Ad by Yahoo” but Barry said he could not comment on it. He later posted “Yahoo Publisher Network For Bloggers Going Live Tommorrow“.

Jenstar posts a very detailed description of the YPN program on her excellent Jensense blog.

You can sign up for the YPN program here.

Tags: Yahoo, YPN, Yahoo Publisher Network

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.