Lee Odden

Yahoo Search Marketing Announces Marketing Alliances

Lee Odden     Online Marketing

At the SEMPO meeting, Yahoo Search Marketing announced the Marketing Alliances program.

The new program “offers a variety of programs designed to assist agencies, search engine marketers (SEMs) and web professionals in furthering their businesses by providing essential resources to help them acquire, retain and refer clients.” according to the site.

Google offers a similar Certified AdWords Professional program and an AdWords / AdSense Referral program for webmasters.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.