Lee Odden

Agency SEO Beats In-house SEO

Lee Odden     Online Marketing

MarketingSherpa’s released their 2nd Annual Search Marketing Survey with 3,271 marketers participating.

This new report includes new statistics on clicks, costs and conversions as well as information on SEM test effectiveness. There’s some pretty compelling data regarding outsourcing your SEO as well. For SEO, overall site traffic lift six months after optimization was:

Agency optimized 110% increase
In-house optimized 38% increase

While marketers using SEM were much more pleased about their PPC campaigns this year over last, 8-12% were planning on cutting SEM budgets.

Lots more info at Marketing Sherpa’s site.

Tags: Top SEO Firms, Marketing Sherpa, SEM, SEO, search marketing , survey

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.