Google AdWords Customer Satisfaction Survey

Google sent out another survey to some AdWords advertisers recently. Most of the questions centered around satisfaction with AdWords along with solicitation for feedback and improvements.

There were also several questions that allude to possible enhancements that Google is considering for the Google Advertising Professionals program. These include:

Ability to have Google bill your clients directly and pass on a service fee to you for managing their AdWords accounts
A Microsoft Windows-based tool for more easily uploading and downloading AdWords campaigns
Technical support by phone for a fee
Ability to add your company?Ç¬ís logo into reports within My Client Center
Directory listing of all Google Advertising Professionals on Google.com
In-person training on Google Advertising Professionals testing curriculum for a fee
Web-based training modules on large AdWords product changes (e.g. Site targeting)

And questions about how Google could help SEMs sell more AdWords included the following options:

Additional online training modules on how to more effectively market AdWords to clients
In-person training sessions on how to more effectively market AdWords to clients
Qualified Google Advertising Professional business card template that you can customize with your own company contact information
Online forum to share tips and ideas with other Google Advertising Professionals
Best practices manual for marketing & selling AdWords effectively
Industry-specific case studies that illustrate the benefits of AdWords
In-person training sessions on a how to create & build a business as a Google Advertising Professional.
Support from Google (in the form of promotional credits, co-marketing funds or training materials, etc.) to help you provide in-person seminars on AdWords

A lot of these are great suggestions and I don’t think anyone would complain if Google implemented most of them. Am not so sure about direct billing though. The current Google AdWords training and support area is pretty impressive.

Tags: Search Engine Marketing, Google, Google AdWords, Google Advertising Professional