Archives for September 2005

Say hello to Jim’s Blog

I was perusing Technorati backlinks as I am prone to due while the mind is still numb on an early Saturday morning, and noticed that Jim Boykin, CEO of WeBuildPages has started a SEO blog. Jim runs a top notch SEO company and is very talented at search engine optimization himself.

I finally got the chance to meet Jim at Search Engine Strategies in San Jose and it was great chatting about SEO with someone who has been at it as long as he has.

I wonder of the Seth Godin ebook, “Who’s Where РSeth Godwin’s guide to blogs and the new web” he mentions on his second post had anything to do with starting a blog? It might have helped that one of his key people, Todd Mailcoat (Stuntdubl) has created an excellent blog himself.

Google Update Gilligan – Or Not

Matt Cutts clarifies what SEOs are calling the “Gilligan” update that’s been happening with Google over the past few days on his blog.

What shows as Page Rank and back links now, is data that has already been factored into current rankings. He clarifies that a real update is when Google makes algorithm changes.

“Technically Update Gilligan is just backlink/PageRank data becoming visible once more, not a real update. There haven‚Äôt been any substantial algorithmic changes in our scoring in the last few days.”

Even with commentary like this from Google, lots of people will still spend lots of time analyzing every little change with Google. Just as fun as looking for Bigfoot, Elvis and Aliens from outer space. Or not.

Tags: Google, Google Update, Gilligan, Matt Cutts

For SEO Results, Remember What’s Important

A while back I wrote an article about whether SEO firms should offer a guarantee or not. The just of it was that search engines are in control, not SEOs. Some overzealous SEO consultants may have you think otherwise. With all the hype about rankings, many companies lose sight of what’s really important, conversions and sales.

Here’s a slightly edited exchange I had yesterday. I removed specific references:

“Yes I have a budget but I would like to pay based on results as opposed to paying for tasks that I don’t really understand. I would pay up to $xx/month if you can keep me in the top 5 on Google and $x/month if you can keep me in the top 10 for the search terms “insert search phrase here”. If you can get me up in the rest of the engines as well, then I could see going to $xxx/month for top 10 with many of the other SEs also in the top 10. Let me know if you can work with this type of arrangement.”

Howdy Pilgrim – Andy Beal Launches New Blog

Here I thought maybe Andy Beal was going to go with as his new blog. That’s not the case according to an email I just received from him. Andy has launched a new search engine marketing blog called Marketing Pilgrim, “your guide to search, interactive and new media”.

No hint as to what he’s up to though. I’m sure lots of people will be watching. Here’s the RSS feed. Nice to have you back Andy!

MSN Feed & Blog Search
I had a chance to try out the latest version of MSN’s this am and noticed the “Search for feeds” option under the “Add Content” area, which is basically a blog search. Results are not bad.

This is the Online Marketing Blog/2005/06/msn-startcom-v30.html”> Version 3 that was in beta earlier this summer where you were supposed to take a quiz to access it.

In order for your added content to be saved, you need to login using Microsoft Passport.

MSN Blog notes several other improvements.

Search Engine and Blog News Bits

Google Turns 7 Today – Search Engine Roundtable

Google Synonym Patent – Better search for Google? And potential optimization strategies in response – Threadwatch & Search Engine Watch

Blog Link Tracking – Ranking, tracking and discovering blogs. Technorati has been sucking a lot lately, so who’s up to the task? – Blog Herald & WSJ

Phishing OK with Yahoo? – Search Engine Journal

Google Backlink Update and Yahoo Updating – So what? “A watched pot never boils.”

Multlingual Search Marketing Blog

Since yesterday was a U.S. holiday, I did not see Andy’s email until today that his beta Multilingual Search Blog that I posted about back in Online Marketing Blog/2005/04/multilingual-seo.html”>April has just gone through a major upgrade and has launched as

Andy Atkins-Kruger who is the Managing Editor has this to say about the launch:

“We felt there was a gap in the information available to search marketers who are targeting the non-English speaking world in particular. Very quickly we discovered there was a lot going on which was under-reported. Using local search marketers ?Ǭñ we can get the news worldwide as it happens. The blog user can choose to view posts by country which is something marketers asked us for to facilitate their planning and research efforts.”¬î

SEO Guru Jill Whalen

At the last SES conference in San Jose, Chris Pirillo interviewed long time SEO guru, Jill Whalen where she talks about how she started out in search engine optimization and what she’s doing with her newest initiative, Search Creative.

Jill’s High Rankings Forum is one of the first Forums I started interacting with. Actually, I had been following Jill’s threads at Kim Krause’s Cre8asute Forum prior to that. When Kim announced Jill was starting her own Forum, I made sure to sign up. Jill is known for her practical and straight forward communication style. She has always promoted long term, content driven optimization tactics.

Unlike a lot of big SEO firms who tout their awards, company size, blah blah blah, her site has ranked first page for phrases like “search engine optimization” on Google for as long as I can remember. That’s impressive.

Technorati Blog Finder Beta

I had not noticed this until today so I am not sure how new it is. There is a new tab on Technorati called Blogs Beta for a new blog search tool called Blog Finder.

When you login you can now do several more things with your claimed blogs including: Edit the blog description, add or edit Blog Finder tags and edit the embeded display.

Blog finder tags are pre-populated once you login. but once you edit them, you can see the difference in the Blog Finder search results within minutes. I think Dave Sifry‘s Technorati development team might think about putting a timer on that, or at least limiting how often a blog can edit it’s tags. Seeing search results change this quickly harkens back to the days of old school SEO and Infoseek.

Blogging is NOT a Crime

By now you’ve certainly read about the BS lawsuit Traffic Power has issued against Aaron Wall. The Wall Street Journal, Slashdot and many others have picked up this story.

Aaron has a Online Marketing Blog/2005/08/this-is-just-wrong-traffic-power-sues.html”>LOT of support. Looks like he’s standing up for principle and going to fight it. Threadwatch has a post about those details and about how you can contribute to this cause.

Somewhat Frank has posted some very useful links regarding what blogger rights. Also, I don’t want it misconstrued that my support for Aaoron means I think it’s ok to defame or libel companies on blogs, because I don’t. The issue here is that there is a big difference between explaining your personal opinion and experience and doing the things TP is alleging.

Interactive, Blog and Search Marketing Bits

Every day I get emails from PR people or companies that are letting us know about products/services they would like mentioned on the Online Marketing Blog. Sometimes it’s a great match and you can tell they’ve read the blog at least a few times. Sometimes I’m left wondering, what in the world does that have to do with marketing online?

Anyway, here are links to a few of those from this week as well as some search engine news:

Audio video live support chat – PLMEDIA

Bluetooth marketingCool Demo – Jellingspot

Reputation marketing – iKarma

MSN offers blog search commands – Search Engine Watch

Top 40 blog related searches – ADS ON BLOGS

Blog Survey – Duct Tape Marketing