Lee Odden

What the Flock? New Social Browser

Lee Odden     Online Marketing

Flock is a new Web 2.0 browser based on Firefox that is stirring up some attention: Om Malik, TechCrunch, Wired and Scoble. Nice job, Voce.

I first read about Flock on SearchViews last week. Comments about Flock from their web site:

“We started Flock to build tools that empower people and smooth out some of the more hairy parts of living and working online. As it is, we live and breathe this stuff everyday and wanted better tools to do the things that we love doing online.”

According to the TechCrunch review, social bookmarking and a wysiwyg blog writing tool are two features that make this a super social browser.

The company initially started as Round Two, developing extensions for the Firefox browser. Ideas started popping and investors came along, and walla, Flock was born. Lots of fun Flock photos here.

If I become privileged to receive an invite for the beta, I’ll post my own review.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.