I just returned from the 4th Annual MIMA Summit and it was another record breaking crowd, almost 200% more than last year. Fantastic venue at the U of M Alumni Center, which has really amazing architecture.
The keynote speaker was Shar VanBoskirk from Forrester which was excellent. Her presentation on what integrated marketing is and really should be, especially the notion of creating personas was enlightening.
Ward Tongen of Findlaw, Scott Ekman of Rockler and myself presented on Search Marketing with Nina Hale from Capella as moderator. That session seemed to go quite well. I was fortunate to speak with many great companies shortly after and look forward to following up later this week. Susan, Karen, Thomas, Jolina and David from our company were able to come which was very much appreciated. Alas, I did not get to do my pigeon rank bit. Maybe next time.