Archives for October 2005

MIMA Summit Wrap Up

I just returned from the 4th Annual MIMA Summit and it was another record breaking crowd, almost 200% more than last year. Fantastic venue at the U of M Alumni Center, which has really amazing architecture.

The keynote speaker was Shar VanBoskirk from Forrester which was excellent. Her presentation on what integrated marketing is and really should be, especially the notion of creating personas was enlightening.

Ward Tongen of Findlaw, Scott Ekman of Rockler and myself presented on Search Marketing with Nina Hale from Capella as moderator. That session seemed to go quite well. I was fortunate to speak with many great companies shortly after and look forward to following up later this week. Susan, Karen, Thomas, Jolina and David from our company were able to come which was very much appreciated. Alas, I did not get to do my pigeon rank bit. Maybe next time.

Lowdown on Press Release Optimization

Working with client PR firms to optimize press releases often generates some interesting discussion and education about writing style and keyword usage. A lot of press releases seem to be written by budding poets or ex-ad copywriters trying to be clever with the reader. This does not always bode well for keyword based ranking in algorithmic news and search engines.

On the other hand, press release spam is on the rise and many releases are being distributed with a bare minimum, if at all, editorial review. Both gimmicky and keyword stuffed press releases reduce the credibility of the wire service and the chances of your news being taken seriously.

Google’s Blogs Are Showing

I happened upon the new Google Reader blog via Biz Stone and noticed this nice list of official Google Blogs:

Also, here’s a list of Google employee blogs (that I know of)

  • Matt Cutts – Good things about search.
  • Ah, heck. It’s Friday evening, I’m tired and I think I’ll just post a link to this nice list from PR Weaver.

Flocking WordPress.com

WordPress is now offering an invite only, free blog hosting service. I received my “golden ticket” email from wordpress.com this morning. I tried it out and works great for the most part. Am not sure when they plan to make it available overall.

What you can do now though, is download the new Firefox based Flock web browser and WordPress is built in.

I did an experiment by importing the posts from this blogger blog into http://searchmarketing.wordpress.com, which worked well, except it did not import any posts after August 31 of this year. WordPress also replaced my blogger template source code with a very annoying index of posts and a solicitation to use wordpress.com. Luckily, I had a recent backup copy of my blogger template source code and restored it in a few seconds.

Bye Bye Blogger.com

Thomas has put together a nice plan for the move from Blogger to WordPress and I can’t wait. I’ve been making noise about moving for months now. Along with a new blog CMS, there will be an updated design for Online Marketing Blog, plus a new URL which I will announce as soon as I confirm.

We plan on transferring everything next week and hopefully it will go well.

This blog started out at the end of 2003 pretty much as a bookmarking tool of resources and news more than anything. I’ve reserved to continue doing that, just not here. The links blog is at Online Marketing Resources.

Google Updates AdWords Keyword Tool

Google has updated the AdWords Keyword tool. The features look very interesting:

Keyword Variations works much the same way except now you can sort the results by popularity, performance history, cost and predicted ad position.

A new Site-Related Keywords feature offers the ability to generate a keyword list based on a specific URL and can also include other pages linked to from that URL. Keyword lists can also be downloaded in .csv format

There are other features as well and worth checking out. Could also be very useful for organic keyword research.

Tags: google, google keyword tool, google adwords

Yahoo on RSS: White Paper

Yahoo has issued a new White paper on RSS. You can download the PDF but here are some key findings:

  • 12% of users are aware of RSS, and 4% have knowingly used RSS.
  • 27% of Internet users consume RSS syndicated content on personalized start pages without knowing it’s RSS
  • 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.
  • Even tech-savvy ?ǬìAware RSS Users?Ǭî prefer to access RSS feeds via user-friendly, browser-based experiences (e.g., My Yahoo!, Firefox, My MSN).

World news and national news are currently the RSS content of choice, at 52%. More specialized content such as blogs (23%) and podcasting (11%) are gaining quickly, but are still less prevalent. Mainstream media rather than niche content accounts for the majority of RSS use.

Google Weather Report

Over on Matt Cutts’ blog, there’s rumblings of a Google update to happen in the next few days. Google makes updates of different kinds on a continuous basis, but he’s drawing attention to a particular update so it will be interesting to see what happens.

“Just to give you a heads-up, I think a new set of backlinks (and possibly PageRank) will probably be visible relatively soon; I‚Äôm guessing within the next few days. I still expect some flux after that though, just to let you know.”

Web site owners should ignore search engine “weather reports” and “updates” though and go about running their businesses. For the most part, these updates are fuel to light up the SEO forums and create some banter in threads and SEO blogs.

Flock Browser Early Beta Preview

I’ve been testing a very early preview of the Flock browser and so far it’s pretty cool. It is admittedly, very early and the Flock development team has clearly been working very hard to get an initial release out for feedback. Here are a few screen shots:

Flock Browser

List of del.icio.us feeds

Blog Post

I will spend more time describing specific features in a follow up post. Particularly a wish list and UI quirks.

Tags: flock, browser

Discovering Keyword Discovery

Keyword research is a vital first step in any search engine marketing campaign. There are basically 2 types of keyword research software: keyword suggestion tools and keyword analytical tools. Many search engines have their own keyword suggestion tools which provide a list of related keywords but usually don’t indicate much more than the number of times that particular keyword was entered.

Keyword analytical tools, on the other hand, not only give you alternate suggestions to your keywords but also supply information on the number of times any particular keyword was typed into the search engines (based on their current data), how much competition you can expect for those keywords, and other important information. Trellian’s KeywordDiscovery is one such keyword analytical tool.

New Opportunities Ahead at TopRank

I recently joined TopRank Online Marketing as an SEO Manager where I’ll be handling our clients’ search engine optimization campaigns. TopRank takes a holistic approach to online marketing so I can focus on the SEO side while my colleagues manage other online marketing tactics. They have some great talent here, so it will fun to learn from everybody. The world of search engine optimization is constantly changing and I love the challenge of keeping up with these changes. After working in SEO for 7 years, it’s great to find a company that really understands online marketing and is very customer focused at the same time.

David Temple
SEO Manager
TopRank Online Marketing

Interview of Matt Cutts by Aaron Wall

Aaron Wall of SEObook.com fame has been conducting some great interviews of people in the search engine industry lately and this most recent interview with Google Engineer, Matt Cutts is very well done.

Questions range from:
“Graph theory vs social networking vs buzz marketing: which of them is most important for a new webmaster to study? What resources would you recommend for learning about each of them?”
to:
“What is the most evil thing Google has ever done?”

A worthy read for sure. Nice job Aaron.