Lee Odden

Online PR Research Using Tags

Lee Odden     Online Marketing

Here’s an excellent screencast by a prominent tech journalist John Udell on how he uses tag powered del.icio.us to research a topic he might do a story on. Read: If you want to get in front of important journalists, consider writing niche articles and bookmark them with tags in del.icio.us along with articles and resources from other relevant sources.

This factors in to good online public relations research as well as online marketing/promotion for clients as “tagging” becomes more popular.

Chris Pirillo offers a search tool entirely reliant on sources that organize their content with tags, called gada.be.

On a similar note, Information Today highlights how Yahoo’s recent offering of podcast search and displaying blogs in news search results can be useful in mining expert information as an alternative to traditional means.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. […] On the flip side, here’s a post from promnent journalist John Udell that explains in a screen cast how he uses deli.cio.us to research and track memes and story ideas. You can see first hand how to effectively use a social bookmarking service and tagging to organize streams of ideas. This is particularly useful with the abundance of information available from blogs as well as traditional online news sources. The convergence of social search, tagging and social bookmarking is very much at the core of new media PR. Tags: bzzagent, delicious, john udell, online pr, social bookmarking, tagging, todd defren Bookmark – Del.icio.us | Digg | Furl It | Spurl | RawSugar | Simpy | Shadows | Blink It | My Web […]