Lee Odden

Open Content Alliance

Lee Odden     Online Marketing

Yahoo Search Blog posts that Yahoo has partnered with several public and private organizations inclusing Adobe, Internet Archive and University of California to create the Open Content Alliance.

“the collaborative efforts of a group of cultural, technology, nonprofit, and governmental from around the world that will help build a permanent archive of multilingual digitized text and multimedia content.”

In light of the controversy over Google print regarding copyright, the press release announcing the Open Content Alliance addresses copyright concerns:

“In order to respect the rights of copyright holders, content under copyright will be made available through the OCA only with the copyright holders authorization.”

There’s a good overview at ResearchBuzz where it’s suggested that Google Print and the Open Content Alliance could exist as compliments to each other rather than as competitors.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.