Lee Odden

Search Engine Updates

Lee Odden     Google, Marketing Industry News, Yahoo

Looks like Tim Mayer of Yahoo has announced a “fourth weather report” about an imminent update to their index.

Matt Cutts of Google also posts on Jagger3, referencing recent changes made with Google’s ranking particulars as “coming along”.

Not only are there names being given to these updates, but iterations – 1, 2, 3, etc. I suppose this is akin to software updates: Version, 1.1, 1.2, 1.3, etc.

Web site owners, don’t need to “do” anything in reaction or proactively to these kinds of updates. They should know something is happening though, should site rankings fall or fluctuate dramatically and then persist.

One thing I’ve found is that the less “dramatic” the SEO tactics implemented on a site, the less “dramatic” the fluctuations these types of updates will have on a particular web site.

Tags: Google, Google update, Google Jagger, Yahoo, Yahoo weather report

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.