Lee Odden

State of Search Engine Marketing Survey – Round Two

Lee Odden     Marketing Industry News

SEMPO has kicked off their second “State of Search Engine Marketing” survey.

You can view information about last year’s survey where some very interesting insight was gained:

  • Advertisers expect to spend $4bn on search marketing
  • Paid search was allocated 81%
  • Organic search was allocated 12%
  • Paid inclusion was allocated 4%
  • Brand awareness was the #1 goal for search marketing
  • Advertisers expected to spend 39% more on search marketing on average over the previous year

Founding member and Chairman of SEMPO, Kevin Lee, provides a great breakdown on the details of the current survey on his ClickZ column.

“Marketers want to know what practices, attitudes, best practices, and benchmarks are common within the search marketplace. The survey will go beyond gathering data. It will establish benchmarks to help the industry understand advertisers’ and agencies’ motivations and attitudes.”

If you work in search marketing: paid search, organic, paid inclusion as an agency or on the client side, take a few minutes and complete the State of Search Engine Marketing” survey.

Tags: SEMPO, survey, search marketing

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

Comments

  1. Paul Wenniger says:

    Quite amazing the growth thats taking place on the net,
    to just go back a year, on the last survey I did on the internet
    statistics were already on the rise and the net expenditure on advertising
    was forecast at around 7BN.

    Seems like nearly half of this is concentrated on the search market,
    for some very interesting facts please take a look at the stats I
    derived from all the various marketing methods.

    Included methods most likely to give you a good return.

    http://www.e-wealthsystems.com/online_advertising.html

    Regards

    Paul

  2. Paul Wenniger says:

    Quite amazing the growth thats taking place on the net,
    to just go back a year, on the last survey I did on the internet
    statistics were already on the rise and the net expenditure on advertising
    was forecast at around 7BN.

    Seems like nearly half of this is concentrated on the search market,
    for some very interesting facts please take a look at the stats I
    derived from all the various marketing methods.

    Included methods most likely to give you a good return.

    Regards

    Paul

Trackbacks

  1. Lockergnome's Internet Marketing says:

    Search Engine Marketing Survey

    The Search Engine Marketing Professionals Organization (SEMPO.org) has launched their second