Lee Odden

Search Marketers to Spend $5.7 Billion – 2005 SEMPO Survey

Lee Odden     Marketing Industry News, Search Engine Strategies, Search Marketing, SEMPO, SEO

After the last session about advanced keyword research, SEMPO held a reception where they were to announce some of the preliminary findings of what Dana Todd called their annual "big ass survey". 

The SEMPO state of the industry survey run last year provided some very interesting and insightful statistics about how marketers are using search marketing as well as future expectations.

The 2004 SEMPO survey indicated search marketers planned to spend about $4 billion on paid search, organnic and paid inclusion. The 2005 SEMPO survey reports that number to rise to $5.7 billion as announced by Kevin Lee of SEMPO’s Research Committee. Confetti flew at the SEMPO reception as Kevin announced more statistics out of the survey.

A press release about more details of the survey are forthcoming.

Tags: SEMPO, SEMPO survey, 2005 survey, search marketing, SEM Statistics

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

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  1. » Search Marketers to Spend $5.7 Billion - 2005 SEMPO Survey Affiliate & Blog Tips at ZillionBits make money online says:
    December 7, 2005 at 2:08 am

    […] Originally by Lee Odden from Online Marketing Blog on December 6, 2005, 9:10am […]

  2. SEMPO State of the Search Marketing Industry Survey 2008 says:
    January 15, 2008 at 12:26 pm

    […] a category on SEMPO including observations from the results of previous surveys including: “Search Marketers to Spend $5.7 Billion – 2005” which seems so small now compared to the $18 billion or so.  There’s also,  […]